Fundamentals of an successful online business
Why Do 90% of all home based businesses “fail”?
The reason is pretty simple. 
They are built on shaky foundations. In order to build an successful online business you need a solid fundament.
So, how to establish a solid fundament?
About one and a half years ago I started seeking for ways to make money on the internet. I wanted to know if there is a quick and easy way to earn money online so I tried numerous systems including ‘Paid To’ programs and mlm systems like GDI.
Being a minimalist I just wanted to copy & paste and do as little work as possible…and this is exactly what most people are doing (especially the beginners). It took me some time to realize that this strategy doesn’t work. There is no shortcut. Period.
So when I began reading ebooks by very successful internet marketing gurus I noticed that quite a few of them would write about things like ‘having the right mindset’ and all these psychological aspects. First, I always ignored that part and went to the core information. So, basically I jumped from system to system, tried this and that always on the search for something that could generate ‘quick cash’ for me.
But one day I realized something. I finally asked myself:
What is my goal? What is my motivation?
Without a goal you can’t focus on anything. In order to build an successful online business you have to start with yourself. Ultimately, you want to create change in your life. You have to be 100 % clear about what you’re doing and what your goal is.
If you do your work in a hectic and sloppy way people will notice it. You may have some short-term success but in the long-run you will get lost.
Be authentic in what you do.
It became more and more clear to me that it’s not just about making money online, actually it’s about building a business. Now you might ask yourself: How do you define success? How do you “measure” it? Success is always determined by the individual itself, it’s always goal-orientated. The goal I am referring to is financial freedom. That is my goal.
So from my experience there are 2 key components for an successful online business. You could literally think of them as 2 pillars or the fundament on which you should build your business.
Number 1: Determination; Number 2: Persistance
If you combine these two together you will succeed in any business in the long run.
So what does determination mean? It means that you’re 100% clear about what you’re doing and why you’re doing it. It also means that you have a vision, a goal and you know the direction to get there. If you are really determined you are able to motivate yourself over and over again and you will develop a very important trait: Self-discipline.
A good example to demonstrate what I mean by persistence is a tree. If you would break off a branch of a tree or if you would even cut off the whole tree the tree wouldn’t care. It would grow new young shoots and of course it would take years to grow again this big, but unlike you the tree doesn’t get distracted. It’s doing his own thing with its own pace. The tree is patient, the tree endures. It isn’t in a hurry. Persistance is the ability to get always back on your feet again if you got knocked out. It is the certainty to know that you will achieve your goal even if it takes a long time. There is no failure. Failure is part of success.
And there’s also a third aspect I’d like to mention: Focus.
I’ll give you a metaphor to illustrate what I mean by focus. As a child I used to play with a magnifying glass. I would try to set a sheet of paper on fire with the glass. This only worked with the right focus. You had to adjust the distance between the paper and the glass so that
the rays of the sun would get bundled into a single tiny dot which burned a hole into the paper.
THIS is how your focus should be.
Let nothing distract you. I use this metaphor to remind myself of my focus.
The fundamentals of success an successful online business are psychological in nature.
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